- CRM PROCESS TRAINING
- DAILY ACCOUNTABILITY
- SIMPLIFIED REPORTING
- DIGITAL MARKETING
This is your showroom now.
WE’LL HELP YOU MANAGE IT.
Invest in better process – start with a 15-minute investment in our FREE ANALYSIS.
Your CRM is your Virtual Showroom.
We’ll help you treat your CRM Customers just like they were physically there.
Watch your instruments as well as your showroom.
CRM sales process is more important than ever.
create.a.motive helps you improve lead management and find more car deals.
WHAT WE DO
Traffic
- Paid Search
- SEO
- Social
Leads
- Websites / Site Mx
- Chat / Text
Lead Management
- Follow-up Frequency
- Customer Communication
- CRM Process Oversight, Training Accountability and Reporting
create.a.motive provides sales solutions for Dealers, including digital marketing that increases sellable traffic.
We can also help you convert more of that
traffic to leads and calls.
However, sales process is our first priority.
Otherwise, the sales funnel is clogged at the bottom.
We improve process compliance and provide daily accountability so more leads actually become deals.
We improve process compliance and provide daily accountability so more leads actually become deals.
OUR LEAD MANAGEMENT SOLUTION
"First, we "TUNE UP" YOUR CRM
- Simplified CRM data organization that saves management time.
- Effective AND efficient process workflows.
- Email / text templates that get engagement.
Next, we TRAIN YOUR TEAM
- How to use the CRM effectively and efficiently.
- Why good process helps them make money.
- We use our daily performance data to focus training on the right things with the right people.
Then, we GET SUSTAINED RESULTS with our DAILY ACCOUNTABILITY AUDITING
- Every day, we audit leads in different parts of the process.
- Daily accountability is the only way to achieve sustained process improvement
We update you daily with SIMPLIFIED REPORTING –measure it to manage it!
- Daily “save-a-deals”, reporting on overall store performance and individual Salespeople / BDC Reps.
- We also generate simplified sales reports that are easy to read and target remedial action.
And, you also get MARKETING VENDOR ACCOUNTABILITY-better fuel for the process engine.
- We hold your existing lead sources accountable for ROI and offer better marketing solutions, if needed.
4
PRIMARY
PROCESS
GOALS
PROCESS
GOALS
FOR INTERNET LEADS
1 MAXIMIZE CONTACT
(2-way communication w/ Customer)
For form leads, a direct result of outbound activity (calls / emails / text) within first 5 days.
Goal = 85%
For every
100 good leads
2 MAXIMIZE APPOINTMENTS
In-Store or Home Delivery
Early Manager involvement increases
appointments.
T.O.s work on pre-showroom Customers too!
Goal = 75%
x .75 = 64
appointments
3 GET APPOINTMENTS TO SHOW
Confirm appointments within 4 business hours.
Goal = 75%
x .75 = 48
shows
4 CLOSE THOSE SHOWS
Watch Unsold Showroom follow up and get more be-backs.
Goal = 50%
x .5 = 24
sales
= 24%
INTERNET LEAD CLOSING RATIO
If you only got a few leads every month, these goals would be easy to hit.
But, as lead count increases, it gets much more challenging.
How do you maximize Deals from Leads?
- CRM Data Organization
- Sales Process Accountability
- Teamwork-Salespeople /BDC/Managers
- Management by Measurement
ROI 2X-4X
- Most Dealers close Internet leads at an average of 5%.
- Meeting the goals outlined in this presentation can achieve closing ratios of 20% or higher.
- What would it mean to your units sold / gross to increase Internet sales by 2x-4x?
- PLUS – the increase in sales from phone calls and unsold showroom Customers.
- PLUS – the savings on reducing your digital marketing spend based on real ROI DATA, knowing you’re following process and getting all you can from their leads?
REPORTS
Each part of the sales process is measured and opportunity areas are clear with color-coded results.
Color-coded KPI “Checklist” allow you to see what needs attention,every day.
Audited leads can be accessed in your CRM just by clicking on their name.
RESULTS
Felix Sabates Ford – Charlotte, NC
| LAUNCH | 90 DAYS | |
|---|---|---|
| Internet lead sales: | 67 | 108 |
| Internet lead CR: | 8% | 14.4% |
| Overall sales: | 267 | 301 |
They’re a whatever-it-takes company that really cares about our success.”
– Mark Ficken, Managing Partner
Findlay VW – Henderson (Las Vegas), NV
| LAUNCH | 90 DAYS | |
|---|---|---|
| Internet lead sales: | 25 | 66 |
| Internet lead CR: | 8% | 21.5% |
| Overall sales: | 101 | 151 |
“Greg has been a member of our family for many years and a true partner in our Internet business.
The results of following process are obvious every month!”
– Melisa Eichbauer, GM
South Charlotte Hyundai – Charlotte, NC
| LAUNCH | 90 DAYS | |
|---|---|---|
| Internet lead sales: | 20 | 34 |
| Internet lead CR: | 6% | 10% |
| Overall sales: | 85 | 110 |
”They hold us accountable and push us to be better in the CRM. I think they really take it personally when we miss deals!”
– Anthony Barriero – Managing Partner
WHAT YOU GET
- Improved CRM Setup
- for easier management of your “Virtual Showroom”
- Effective and Efficient Workflows
- that increase contact, appointments/deliveries, Manager involvement and sales.
- Email Templates
- brief, clear call-to-action, increase contact and phone calls.
- Daily CRM Audit and Performance Reports
- With save-a-deals, scoring and data for training.
- Web Training
- For your Salespeople, BDC and Managers on CRM use and process.
- Monthly Summary Reports
- clarify Contact/Set/Show/Sold/ data for the Dealership, Sales Staff, Managers and Lead Providers.
- Lead Provider Accountability
- for ROI
- 7-Day CRM Support
- for all tech issues and process questions.
More car deals, higher gross, savings on marketing.
$
PRICING
PRE-LAUNCH / LAUNCH
(ONE-TIME)
$4,950
$3,950 (one-time)
(plus travel @ cost, if applicable)
– CRM SETUP
- CRM Data Organization Setup (installation of lead statuses, rankings)
- Effective and Efficient Process Workflows
- Email Templates
- CRM Cleanup – removal of old statuses, workflows, users, templates, etc.
- Daily Audit Reporting Setup
– (2) Days In-Store (or Web) Launch
MONTHLY
$3,450/MONTH
$2,450 per month
- Daily CRM Sales Process Audits
- Daily Process Reporting and Sales Reports
- Weekly Web Training
- 7-Day Support for Process and CRM Tech Issues
- OPTIONAL IN-STORE TRAINING: $1,000 / day (plus travel billed at cost, if applicable)