CRM process · training · daily accountability

Want more engagement?
More appointments?
Create a motive.

Solve customer communication challenges in your CRM and provide a better experience — from lead submission to post-sale.

Get Your Free Analysis Contact Us

A sample of the group report: process vs. results over six months, and each store's process and sales figures — The group report · sample group

Our mission statement

Improve the car‑buying experience.

Why do people hate buying cars? Lack of trust. Where does that start? Poor communication from us!

create.a.motive helps you communicate with better cadence and better quality. Our process improves the buying experience for Customers — AND your Sales Team!

What We Do

CRM Setup and Maintenance

Simplified Customer data that is easier to manage and target.
Process workflows that are effective and efficient.
Activities that produce results, not just “busy work”.
Email and text templates that create engagement and save time, with the proper use of AI for coverage and long-term follow-up.
We maintain and support every CRM need — you call us, we answer and fix it!

Constant Training for Your Entire Sales Team

How to use the CRM effectively and efficiently.
The “why” behind how good process means more sales and more money.
Daily performance audits that help us focus on the right people.
Managers involved earlier, managing the “Virtual Showroom”.
Word tracks, objections and voice mail coaching.

Daily Accountability Audits with Clear Reporting

Every day, we audit leads in all parts of the process.
Clear, color-coded reports show exactly where each store and salesperson needs attention.
Daily accountability is the only way to sustain process improvement.

Marketing Vendor Accountability

When your sales processes are dialed in, you can hold your marketing sources accountable for their performance.
Every lead provider measured on the sales it produces, for real ROI.
Cut what is not working and put your spend where it sells cars.

Primary Process Goals

For every 100 good leads:

Goal

How

Goal

Of 100 leads

1 · Maximize contactwith Internet leads

Thorough outbound activity (calls / emails / texts) within the first 5 days.

85%

2 · Maximize appointmentsEarly Manager involvement

Early Manager involvement increases appointments. T.O.s work on pre-showroom customers too.

75%

3 · Appointments to showConfirm within 4 business hours

Confirm appointments quickly to keep more of them.

75%

4 · Close those showsUnsold showroom follow-up

Watch unsold showroom follow-up and get more be-backs.

50%

From 100 leads → 24 sales

Internet lead closing ratio

24%

Daily Reporting

Every day, every part of the sales process is measured, with color-coded results that clearly show areas of opportunity.

Color-coded KPI checklist shows what needs attention, every day.
Audited leads open in your CRM with a single click on their name.
Monthly sales results beside the process, for every store and every group.

A sample of a store's Audits page: the daily process audit results and the breakdown by stage, with fail reasons — A store’s Audits page · sample dealer

Results: 2–4× Sales and Closing Ratio

Most Dealers close internet leads at an average of just 6–8%.

Meeting these goals can achieve closing ratios of 20% or higher.

PLUS the increase in sales from phone calls and unsold showroom customers.

PLUS savings on digital marketing spend, backed by real ROI data.

First 90 days results

Mark Ficken Ford Lincoln

Charlotte, NC

	At launch	90 days
Internet lead sales	67	108
Internet lead CR	8%	14.4%
Overall sales	267	301

“Create.a.motive’s process allows you to see what part of the process needs your focus. They’re a whatever-it-takes company that really cares about our success.”Mark Ficken, Managing Partner

Became #1 in region

Findlay VW

Henderson (Las Vegas), NV

	At launch	90 days
Internet lead sales	25	66
Internet lead CR	8%	21.5%
Overall sales	101	151

“Greg has been a member of our family for many years and a true partner in our Internet business. The results of following process are obvious every month!”Melisa Eichbauer, GM

South Charlotte Hyundai

Charlotte, NC

	At launch	90 days
Internet lead sales	20	34
Internet lead CR	6%	10%
Overall sales	85	110

“They hold us accountable and push us to be better in the CRM. I think they really take it personally when we miss deals!”Anthony Barriero, Managing Partner

What You Get

Assigned CAM Rockstars

An assigned Daily Auditor, Remote Trainer, Account Manager and Tech Support. Meet the team ›

Improved CRM Setup

For easier management of your “Virtual Showroom”. Intentional tasks that keep your Team focused properly.

Effective and Efficient Workflows

Increase contact, appointments and Manager involvement while saving time.

Integration with AI Tools

Your AI, or we can provide class-leading AI solutions.

Email / Text Templates

Brief, clear calls-to-action that increase engagement.

In-Store Launch

Group and individual training.

Daily CRM Audit and Performance Reports

With save-a-deals, scoring and data for training.

Data-Driven Process Training

Weekly, for your Salespeople, BDC and Managers on CRM use and process. Remote and in-store.

Communication Training

Phone / email / text training from Retail Automotive Rockstars.

Monthly Reviews

With Managers / GMs / DPs.

Lead Provider Accountability

Maximize ROI for your marketing spend.

7-Day Support

For all CRM tech issues and process questions. We answer your calls!

More car deals · higher gross · savings on marketing

Start with a free analysis.

Reach out for our free CRM analysis. We’re happy to provide any advice that can help you sell more cars — start with a 15-minute investment.

Call / text

770-335-5558

info@createamotive.com

Locations

Atlanta | San Diego

Want more engagement?More appointments?Create a motive.